And, by the way, awesome new flavors deserve an awesome new can.”īased on overwhelming response from fans, Kill Cliff redesigned all of their cans to reflect the striking and streamlined look of the Kill Cliff CBD line. I am excited to bring this brand story to consumers across the country, and leverage my knowledge from nearly 2,000 episodes of Sport Science and Fight Science to help innovate superior products to fuel a healthier lifestyle. “There is simply nothing else in the market that’s clean, great tasting and mission driven. “Kill Cliff is the clean energy drink company,” says John Brenkus, chief marketing officer at Kill Cliff. Sanford MMA is associated with a long list of legends and champs to include Robbie Lawler, Rashad Evans, Ryan Bader and Kamaru Usman. Sanford Health, the leading rural healthcare provider in the country, teamed up with legendary coaches Henry Hooft and Greg Jones to create an incredible program for aspiring fighters and to invest in the science of human performance. Furthermore, one of the largest professional mixed martial arts teams, Sanford MMA, adopted Kill Cliff® as its exclusive clean energy and CBD beverage partner. Multi-Emmy Award winning creator of ESPN Sport Science, John Brenkus, joined the brand earlier this year as Chief Marketing Officer. “We are excited to partner with Kill Cliff not only because of their incredibly unique product portfolio but also because of their mission to give back to military veterans and their families.”įounded and led by Navy SEALs, the DNA of Kill Cliff® has recently garnered the attention of influential celebrities and performance athletes alike. “Kill Cliff is a disruptive brand bringing healthy innovation to a large category of copycat products that are not very healthy for the consumer,” says Phil Meachem, President & COO of Glazer’s Beer and Beverage, a prominent Molson Coors distributor serving 6 southern states. In the second quarter alone, Kill Cliff inked deals with prominent DSD (direct store delivery) players across the Southeast, Texas and surrounding states, in addition to Southern California. We are honored that Kill Cliff is playing a major part in revitalizing the health of Americans.”ĭistributors across the country are lining up to participate in the brand’s meteoric rise. There’s a reason we are the number one selling CBD beverage and fastest-growing clean energy drink in the country. “Consumers want clean energy because living a healthy lifestyle is more important than ever. “We are thrilled traditional consumers are recognizing that synthetic ingredients and artificially high doses of caffeine create a toxic combination,” says Kill Cliff president John Timar. Ignite, loaded with 150mg of clean caffeine, is set to continue impressive expansion in nationwide distribution with new and improved flavor profiles and a cutting-edge can design. America’s leading clean energy drink company is leveraging explosive growth with new flavors and packaging to generate even more excitement for Kill Cliff’s® flagship products.
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