![]() ![]() ![]() ![]() Mobile is a significant part of GSI’s integrated strategy. What this means for our clients is that consumers using a mobile device are even more linked to their online and offline stores. Rubin: The impact of mobile will be huge. While many thought mobile would take a while to arrive - it’s no longer coming - it’s here and it’s being driven by rapidly changing consumer behavior. Mobile phones go everywhere today so there’s a greater need for location-based services and consumers also have a need for instant gratification - the ability to download apps instantly. Mobile is going to revolutionize commerce - not just eCommerce - but overall commerce, especially as more and more people start using the Internet from their mobile devices than their desktops. We want to be known as the only company that can provide global digital marketing and enterprise class, on-demand, end-to-end eCommerce products and services.Ģ) FORRESTER: What role do you see mobile playing in your business and your clients’ businesses? So yes, GSI has been growing rapidly over the last several years. While it’s a completely new way to shop, it’s also proven to be an effective solution for brands and retailers to sell merchandise in a short time period - so everyone benefits.Īnother one of our strategies has been to expand globally. We are actively rolling out GSI's products and services in Europe and Asia. We are supporting our clients worldwide as they expand and in the coming years, GSI will operate in almost every significant international market. To support our clients’ growth strategies we formed a global marketing services division to help them reach their consumers through existing and emerging digital marketing channels. As more and more of traditional marketing dollars are shifting online, GSI is uniquely positioned to help our clients by offering cutting-edge, effective and measurable marketing solutions - whether it’s email, affiliate, social or mobile. Last year, we entered the private sale business with the acquisition of Rue La La. Consumers find Rue La La entertaining, engaging and sometimes addictive. GSI remains committed to providing a broad suite of robust, scalable eCommerce and digital marketing products and services that enable our clients to provide a superior consumer experience while maximizing their sales. We provide the platform and services so our clients can deliver to their consumers a seamless brand experience - from marketing messages and promotion, through visiting the web, mobile, or retail store to purchasing and delivery of goods. We’ve also expanded by acquisition and through organic product and service development. During this time we’ve seen major shifts in consumer behavior, with people buying more online now than ever before. We’ve built a company that really understands the needs of merchants and consumers - from a first-hand perspective. I’m not sure how other technology vendors are able to satisfy their clients without this experience. We started out 11 years ago providing an end-to-end full-service eCommerce solution for sporting goods retailers and rapidly expanded into most other categories like apparel, electronics, toys and general merchandise. ![]() Rubin: It’s true that GSI has changed a lot over the past few years. How do you explain what GSI is today? How do you see that continuing to evolve? I had the pleasure recently of asking Michael Rubin, founder and CEO of GSI, a series of questions in order to better understand how the company is changing and what we can look for in the future from the company.ġ) FORRESTER: From the outside it appears that GSI has changed a lot over the last few years, from a full-service eCommerce solution provider to a company with many different offerings. GSI Commerce has been making a lot of news of late with acquisitions and a reshaping on their business from a full-service eCommerce provider to an eCommerce and marketing services company. ![]()
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